OK … I have to admit: I’m a junkie. I’m a junkie with a long of things — news, technology, music … everything. There are many things in life which cause binges, but rarely do they cause binges combined with anticipation. This is finally stirring me to that level, though.
Go back three years. In the summer of 2003 I was working in Seattle and caught a news flash: 2Advanced (the most innovative website/design firm I’ve ever seen) had planned a special media event. The invitations weren’t quite apple-esque (in that they told practically nothing other than what would be on a ‘save-the-date’ postcard), but they were interest-piqueing. They showcased a launch event at a rented theater, a lineup of techno DJs, and a killer new website. Then came by biggest fear: they disabled their current website.
This website was beyond cool. It was extraordinary. Throughout most of my senior year of high school I would spent my Friday nights and weekends learning to do HTML (now I laugh thinking back to that), databases (yeah, the start of a lot), and dreaming of new ways to solve all of the church’s organization problems using technology (even more laughable than working hard to learn HTML). 2Advanced was my site I repeatedly checked in on for creativity.
Creativity comes to me when I see other things that trigger moments of awe. Sometimes it’s a by-product of asking ‘how did they do that’ and other times it’s a tangent that was worth following. 2Advanced was that.
So when I was working in Seattle, they disabled their current website (v3 Expansions) and instead put a timer counting down until the release party for the new version. I stayed up the night before … routinely checking to see if they were leaking it early to the server. Fat chance.
When I got into work the next morning it was the first thing I loaded, and it was SO worth it. The animation flew at me while the music gave it a driving force making me want to stay on the site longer and longer. It was like a thriller book that I couldn’t put down, but I had to since I was at work. I explored most areas of the site that evening after walking back to the apartment.
…
It seems 2Advanced is at it again, but this time there’re even more tell-tale signs it’s coming:
1) In the past couple of days, an overlay layer has appeared in the graphics and Flash on their site showing dirt, grime and noise. The site doesn’t look broken, but it’s not as clean as it used to be. (The update has to be coming soon.)
2) Eric Jordan (the creative genius at 2Advanced), didn’t release a May audio mix on his site (www.neverrain.com) because he had a VERY IMPORTANT project at 2Advanced.
3) On 2Advanced’s website, they announced in December that v5 is coming in early 2006.
So I’m anxious.
I’m ready.
I’m in that mode where hours and hours of techno mixes from NeverRain definitely aren’t helping the time go by. Although they definitely do help me keep pace for my side-projects I’m working on.